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An ultimate guide to landing page GDPR compliance

Landing page GDPR compliance is more of a serious responsibility now due to the recent controversies with privacy policies and scandals with personal data collection analytics we noticed with Facebook, Equifax, etc. Data breaching and manipulation can never be entertained. The European Union insisted that companies implement GDPR (General Data Protection Regulation). And, it was formally launched in May 2018.

In general, GDPR consent or General Data Protection Regulation ensures that your website displays a banner or session to seek the consent of the user to store his or her personal information. It helps you comply with the new data security policies and rules in the IT industry. It means that every website ever launched will have to modify its pages and include GDPR compliance to run smoothly. 

Let us read further to understand what landing page GDPR compliance is and how to implement it by a web design company

GDPR Basics: How does it Impact Businesses?

The idea behind GDPR compliance was to ensure that the personal information of every EU citizen is handled safely by websites. The personal information often included details like; Name, Address, Location, etc. 

It provided the EU citizens with added protection and safety of their personal data on websites. Therefore, it became a standard all over the European Union to make sure that every website has a landing page GDPR compliance, giving a sense of privacy to the users and their data. 

How GDPR Will Affect Google Analytics?

It took extra efforts for Google Analytics to comply with the GDPR analytics. As Google Analytics is everything for the digital marketing industry, they had to modify the controls and update their services to protect user data. 

Now it is possible for users to delete their personal information from Google Analytics by requesting it. The site settings also display information on how long they store the personal or visitor information. Businesses can collect site visitor details by enabling IP anonymization features and can still track all the traffic sources. 

Best Practices for GDPR and Asset Managers

Let us now discuss the best practices for landing page GDPR compliance. Communication and consent, data transfers, and privacy policy are the three categories of GDPR. 

-Communication and Consent 

It is ideal that you communicate clearly and seek the consent of the users by displaying some banners, pop-ups, or sessions on the website landing page. Tell them explicitly what data you will be collecting, how long you would store that data, and when will you delete the data.

-Data Transfers

Transparency is all that you need to comply with GDPR. Provide provisions for users to deny or reject newsletters and other marketing materials. The options to opt-out from promotional materials must be clearly marked and displayed. You must also display controls for the users to select what data they transfer through your website. 

-Privacy Policy

According to the latest landing page GDPR compliance policies, there must be a privacy policy and options to opt-out of the policy and its regulations. The privacy policy should detail information like why they collect data, name and details, whether they transfer the data to another company, third-party info, types of data collected, duration of data possession, etc. 

How to Implement GDPR on Landing Pages

You can implement GDPR on your landing pages by redesigning or modifying your landing page and updating the back-end codes. The most important points to take care of are; displaying the privacy policy link or menu in a visible and prominent place and adding a checkbox for the users to make a final decision before submitting the form.

Key Steps for Landing Page GDPR Compliance 

The most important part of GDPR landing page compliance is to ensure that there is a privacy policy. It is the privacy policy all the users look at to see if their data is safe or not. 

  • Tell them clearly what personal or non-personal data your website collect
  • Tell them why do you collect such data
  • Display the rights of the user (Art. 15 – 18 GDPR)
  • Have a Data Retention Policy
  • State how long will you hold the data
  • International personal data transfer policies (Art. 45 GDPR)
  • How do you protect user data?
  • Display contact information (Official contacts and legal address) 
  • Terms of use (exhibit the user’s age requirements)
  • A compliance and security resource to share if users ask for it
  • Payment policies
  • Cookie policies

When you run registrations or thank you forms, please ensure to include the below information in compliance with GDPR. 

  • GDPR Art. 5 – Minimizing the number of fields
  • GDPR Art 7 – Granular Consent
  • Requires a checkbox for the user to agree with the terms, policies, etc. 
  • Subscription to the mailing list requires a mandatory checkbox
  • GDPR Art. 17 – A button to delete the account
  • GDPR Art. 18 – A button to restrict the processing of his information further
  • GDPR Art. 20 – A button to export all his personal data
  • The provision allows users to issue or withdraw consent anytime

Organizational Measure for GDPR Compliance

GDPR is not only about how you collect or capture visitor data. It also tells you how you handle the data and use it. 

  • GDPR Art. 24 – Personal Data Protection Policy
  • GDPR Art. 30 – Inventory of Processing Activities
  • GDPR Art. 33 – Informing the supervisor on security leakage if any
  • GDPR Art. 33 – Notification to the supervisor on data breaches
  • GDPR Art. 34 – Notification of data breach to the data subjects
  • GDPR Art. 5(1)(e), 13(1), 17, 30 – Data Retention policies

Technical Measures For GDPR Compliance

GDPR hasn’t clearly specified anything on what security controls to use. It must still be built around the data protection guidelines and policies based on GDPR Art. 25. 

  • Firewalls, VPN Access
  • Encryption for data at rest (whole disk, database encryption)
  • Encryption for data in transit (HTTPS, IPSec, TLS, PPTP, SSH)
  • Access control (physical and technical)
  • Intrusion Detection/Prevention, Health Monitoring
  • Backups encryption
  • 2-factor authentication, Strict authorization
  • Antivirus
  • And others depending on the system

Wrapping up landing page GDPR compliance

When we talk about landing page GDPR compliance, there is a lot more to discuss. It may be difficult or unacceptable for some businesses to comply with GDPR policies. Instead of finding ways to delay implementing GDPR policies, think of them as ways to be transparent with the public and increase your reliability and credibility as an organization.