What Are Chatbots & Conversational Marketing Chatbots are computer programs designed to simulate conversation with human users, often through text-based interfaces such as messaging apps, websites, or mobile apps. They use natural language processing (NLP) and artificial intelligence (AI) to understand and respond to user queries, provide information, or perform tasks. Conversational marketing, on the… Continue reading The Role of Chatbots and Conversational Marketing in Improving Customer Experience