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Design, Marketing 22 Sep 2023

How to Set Up Instagram Ads to Reach Your Target Audience in Dubai

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Writen by Zelta

Viewed 3 min read

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A step-by-step Guide to Creating Effective Instagram Ads

Instagram Advertising in Dubai is a powerful tool for businesses to reach their target audience and achieve their marketing goals. With over 200 million Instagram users visiting at least one business profile daily, Instagram is a great platform for businesses to connect with customers and promote their products and services.

If you are a marketer in the UAE, I encourage you to consider using Instagram marketing to reach your target audience and grow your business.

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Types of Ads on Instagram

Instagram offers a variety of ad formats that businesses can use to reach their target audience and achieve their marketing goals.

Here is a more detailed breakdown of each ad format:

  • Photo ads: Photo ads are the simplest and most common type of Instagram ad. They are simply a single photo that businesses can use to promote their products or services.
  • Video ads: Video ads are similar to photo ads, but they use videos instead of images. Video ads can be up to 60 seconds long and can be used to tell a more engaging story about a product or service.
  • Carousel ads: Carousel ads allow businesses to include up to 10 photos or videos in a single ad. This can be a great way to showcase multiple products or services or to tell a longer story.
  • Story ads: Story ads are full-screen ads that appear between Instagram Stories. Story ads can be photos, videos, or interactive experiences.
  • Ads in Explore: Ads in Explore appear in the ‘Explore‘ section of Instagram, where people go to discover new content. Ads in Explore can be photo, video, or carousel ads.

Businesses can choose the ad format that is best suited to their goals and target audience. For example, a business that sells clothes might use photo or carousel ads to showcase its products. A business that sells software might use video ads to tell a story about how their product can help businesses.


How to Get Started With Instagram Ads in UAE

If you’re new to advertising on Instagram, here’s a guide to getting started:

  • Transform your profile into a business account: To initiate Instagram ads, it’s imperative to establish a business account. This process is cost-free and entails just a few simple steps.
  • Select a photo or video for your advertisement: You have the flexibility to promote an existing post or story or create a fresh post or story that can subsequently be promoted.
  • Configure your promotion: Customize your ad by specifying its destination, target audience, budget, and duration. You have the choice to tailor your promotion according to your preferences or utilize Instagram’s automatic options for a quick setup.
  • Launch your ad: Once your advertisements are prepared, tap the “Create Promotion” button. You’ll receive a notification when your ads are approved and ready to be activated.

3 Ways to Buy & Run Instagram Ads in Dubai

#1 Promote posts in the Instagram app

This is the easiest way to run Instagram ads. Just select the post you want to promote and set a budget and duration. You can track how many people are seeing and interacting with your promoted post.

#2 Use Ads Manager

Ads Manager is a powerful tool that allows you to create and manage Instagram ad campaigns. You have the convenience of configuring, adjusting, and tracking the outcomes of all your Instagram campaigns, ad sets, and ads from a single location. Ads Manager is accessible on both desktop and mobile platforms

How to Create Instagram Ads Using Ads Manager

  • To create Instagram ads in Ads Manager, you first need to select an objective that supports Instagram as an ad placement. This could be an objective such as increasing brand awareness, driving traffic to your website, or generating leads.
  • Once you have selected an objective, you will need to fill in the details for your ad set, including the budget and duration, (e.g. demographics, interests, and behaviors).
  • Next, you will need to select Instagram as a placement for your ad. You can do this by selecting Manual placements and choosing Instagram.
  • Finally, you will need to complete your ad by adding details for your ad’s identity, format, and related links. Once you have done this, you can preview your ad and submit it for review. Once your ad is authorized, it will start emerging on Instagram.

#3 Partner with an Instagram Partner

If you need help with buying ads or sourcing and delivering creative, you can partner with an Instagram Partner. Instagram Partners are companies that Meta has vetted for their technical skills and services, and their unique ability to help businesses grow.

Partners are an integral component of a highly esteemed global community, granting them exclusive advantages such as training, assistance, analytical reports, and opportunities for client matchmaking.

When you become a Meta Business Partner, you integrate into a network of partners possessing the knowledge to assist businesses in addressing contemporary challenges and charting a course toward the future. Gain entry to productivity-enhancing tools, valuable resources, insightful information, and training that can propel the growth of your own enterprise while simultaneously aiding your clients in theirs.

Those who meet the qualifications receive recognition for their excellence through a distinguished Meta Business Partner badge. This badge serves as a testament to your exceptional skills, signifying that you excel in your field.

In a Nutshell

Instagram ads have proven to be a powerful and efficient tool for reaching your target audience in Dubai, a city where the digital landscape is thriving. Their ability to tailor campaigns to specific demographics, interests, and behaviors allows businesses to connect with their ideal customers effectively.

If you’re looking to create a strong online presence, partnering with an Instagram marketing agency in Dubai is a great way to get started. An Instagram ad agency can help you create and manage effective Instagram ad campaigns that will help you reach your target audience and achieve your business goals.

Businesses in Dubai can use Instagram’s powerful features and work with experts to reach more people, build a strong online presence that resonates with their audience, and succeed in the ever-changing world of digital marketing.

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